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VIDEO: I was pleased to participate in the ribbon cutting ceremony of the Insurance Store at its new Downtown Collingwood location on Friday April 28th. The Insurance Store, formerly known as Noble Insurance, is located in the new Monaco complex at Hume and Hurontario Streets. Irosha Balasuriya from The Insurance Store provided some history behind the new name and new location of the facility. “The former Noble Insurance was founded in 1945, amalgamated its operations in the Georgian Bay area with St. Clair Insurance Brokers from Southern Ontario and assumed the name Insurance Store Inc. We value servicing our clients in person and to live and work in our communities., therefore we moved to our new location to serve our clients better.”